← Back to Home

Privacy Policy

Last Updated: June 6, 2026

1. Introduction

Welcome to Nutrivio ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services available on iOS App Store and Google Play Store.

By downloading, installing, or using our app, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information You Provide

• Account Information: Name, email address, username, password
• Profile Information: Age, gender, height, weight, activity level, fitness goals
• Health Data: Dietary preferences, allergies, meal photos, nutrition tracking data
• User-Generated Content: Photos, notes, comments, and other content you create within the app
• Payment Information: Processed securely through third-party payment providers (we don't store your payment details)

2.2 Information Automatically Collected

• Device Information: Device type, operating system, app version, device identifiers
• Usage Data: App features used, time spent in app, interaction patterns
• Location Data: With your permission, approximate location for restaurant recommendations
• Camera/Photos: With your permission, to enable food photo capture and analysis

2.3 Information from Third Parties

• Social Media: If you connect social media accounts, we may receive profile information
• Health Apps: With your permission, data from health and fitness apps for comprehensive tracking
• Analytics Services: Aggregated and anonymized usage statistics

3. How We Use Your Information

3.1 Core App Functions

• Provide personalized nutrition tracking and analysis
• Generate meal recommendations and recipes
• Track your progress toward health and fitness goals
• Enable AI-powered food recognition from photos
• Sync data across your devices

3.2 Communication

• Send you app notifications and updates
• Respond to your inquiries and support requests
• Send newsletters and promotional content (with your consent)
• Notify you about changes to our services or policies

3.3 Analytics and Attribution

• Analyze app usage to improve features and user experience
• Conduct research and development for new features
• Perform quality assurance and bug fixes
• Generate anonymized insights and statistics
• Measure advertising effectiveness: We use mobile measurement tools to understand which marketing campaigns led to app installs and in-app actions (attribution). This involves sharing install and event data with Google and our measurement partner AppsFlyer. For users in the EEA, UK, and Switzerland, this processing only occurs with your consent.

4. Information Sharing and Disclosure

4.1 When We Share Information

• Service Providers: Trusted partners who help us operate our app (cloud storage, analytics, customer support)
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In connection with mergers, acquisitions, or asset sales (with notice to you)
• With Your Consent: When you explicitly agree to share information with third parties

4.2 Anonymous and Aggregated Data

We may share anonymized, aggregated data that cannot identify you personally for research, industry analysis, and service improvement.

5. Data Security

5.1 Security Measures

• Encryption: Data encrypted in transit and at rest using industry-standard protocols
• Access Controls: Strict access controls and authentication requirements for our team
• Regular Audits: Security assessments and vulnerability testing
• Secure Infrastructure: Cloud services with enterprise-grade security (Google Cloud/Firebase)

5.2 Incident Response

In the unlikely event of a security incident, we will promptly investigate, take corrective action, and notify affected users as required by law.

6. Your Privacy Rights

6.1 Access and Control

• Access: Request copies of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Portability: Export your data in a machine-readable format
• Restriction: Limit how we process your information

6.2 Analytics & Attribution Consent (EEA, UK, Switzerland)

If you are located in the EEA, UK, or Switzerland, we ask for your consent before collecting analytics and attribution data. You can withdraw or update your consent at any time via Profile → Settings → Privacy & Consent in the app. Withdrawing consent stops future data collection for measurement purposes but does not affect data already collected.

6.3 Communication Preferences

• Opt out of marketing communications at any time
• Customize notification settings within the app
• Manage cookie preferences (where applicable)

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Improve our services (using anonymized data)

When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Certification schemes and codes of conduct

9. Children's Privacy

Our app is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover we have collected such information, we will delete it immediately.

10. Third-Party Services

Our app integrates with third-party services that have their own privacy policies:

• Google: Firebase (authentication, database, push notifications), Google Analytics (usage analytics), and Google Ads measurement. Install and in-app event data may be forwarded to Google to measure the effectiveness of advertising campaigns. (Google Privacy Policy)
• Apple: App Store, HealthKit integration, and Apple in-app purchases. (Apple Privacy Policy)
• AppsFlyer: Mobile measurement and attribution partner. AppsFlyer receives install and in-app event data to attribute app installs to marketing campaigns and measure conversion performance. For EEA/UK users, this is subject to your consent choice. (AppsFlyer Privacy Policy)
• Awin: Affiliate network. Awin receives conversion confirmations (installs and purchases) via AppsFlyer postback to verify affiliate referrals. No additional personal data is sent directly from the app to Awin. (Awin Privacy Policy)
• AppMetrica (Yandex): App analytics and crash reporting. Collects anonymized usage and performance data to help us improve the app. (Yandex Privacy Policy)
• Stripe: Payment processing. We do not store your payment details. (Stripe Privacy Policy)
• Sentry: Error monitoring and crash reporting. Collects device and usage context when errors occur to help us diagnose and fix issues. (Sentry Privacy Policy)

We encourage you to review these third-party privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements:

• Material changes will be notified through the app or email
• Non-material changes will be posted with an updated "Last Updated" date
• Continued use of the app after changes constitutes acceptance

12. Contact Us

13. Effective Date

This Privacy Policy is effective as of June 6, 2026.

14. Compliance

This Privacy Policy is designed to comply with:

• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• Children's Online Privacy Protection Act (COPPA)
• Other applicable data protection laws

This Privacy Policy is part of our Terms of Service and is incorporated by reference.